1. "Satisfaction and Quality" - Use of Company's goods and services by customers themselves and encouraging expected customers for the same.
2. "Opportunity for team work" - Platform for positive thoughts, cooperative feeling, considerate and dignified friend circle.
3. "Independent and self-reliant society" - Pious thought to establish oneself and others.
4. "Sustainable income opportunity for secured future.
5. "Education" - To better transform the physical, mental, intellectual, spiritual and economic aspect of life.
6. "Art" - To develop leadership quality, economic management and investment and self confidence as well.
7. "Trade / Business" - Zero investment, safe and risk free.
8. "Leverage System" - Establish human relation by sharing satisfaction.
9. "Foundation for prosperous life" - Can be obtained free of cost on becoming customer.
10. "Base for national economic transformation" - Shrewd use of means and resources available within Nepal.